Melinda Han Williams, Dstillery’s Chief Data Scientist, and Mark Jung, Dstillery’s VP of Product, led a hands-on AI Insiders workshop hosted by the AI Marketers Guild.
In this interactive session, marketers learned how Agentic AI is transforming digital advertising — and even build your own AI agent, no coding required. They discovered how to customize your agent for your own workflow and connect it with Dstillery’s Multimodal AI to uncover, build, and activate AI audiences.
Our Chief Data Scientist, Melinda Han Williams, was a featured presenter during ANA’s virtual event, Embracing the Algorithm: AI in Programmatic Advertising. On Thursday 6/26, Melinda shared how artificial intelligence is revolutionizing programmatic advertising, with AI-powered solutions playing an increasingly important role.
Click here to watch the recording of Melinda’s session.
IAB’s September 26th State of Data Town Hall: Reaching Known & Unknown Audiences was a thought-provoking event where we explored the evolving challenges and innovative solutions for advertisers and publishers to effectively target and measure both known and unknown audiences in the face of privacy regulations and the loss of data signals.
Dstillery’s CEO, Michael Beebe, presented on The Dark Side of the Moon: Behavioral Targeting in the Era of Identity Signal Loss.
Our very own SVP of Strategy & Partnerships, Evan Hills, was a featured presenter during the 2022 IAB ALM; an event convening leaders from across the entire ecosystem.
Evan discussed how to design a consumer-centric and privacy-first ecosystem. As an industry, we have competing priorities related to enhanced privacy while enabling an easy-to-use, accessible ecosystem. It’s crucial we focus on balancing the consumer experience with creating a more privacy-by-design internet to maintain user trust.
RampUp, LiveRamp Summit brings together marketing and technology’s best to solve shared challenges. When we unify and collaborate, we all win.
Evan Hills, Dstillery’s SVP of Strategy & Partnerships, presented during the first day of the Summit on Monday, February 28th, 2022 on A Framework for Understanding Privacy-Enhancing Technologies. Watch a quick clip from his session below.
The marketing industry remains bullish heading into 2022 with the transformation of consumer habits and their evolving expectations driving the force for change. Adweek sat down with thought leaders, forecasters, and top marketing, media and tech executives to investigate the benefits of emerging platforms and the tools and monetization strategies that promise to super-charge growth and revenue in a world of accelerated digital transformation.
Melinda Han Williams, Chief Data Scientist from Dstillery, explained how marketers can engage with consumers on their terms in a privacy-first digital landscape during her session. Click below to watch to recording.
Planning digital advertising strategy in 2021, with cookie deprecation on the horizon, means working in a continually shifting landscape. Advertisers face conflicting demands: to prepare for an unknown future, without sacrificing performance today.
During the ANA Masters of Data & Technology, Melinda Han Williams, Chief Data Scientist at Dstillery, discussed how to tackle this challenge by using your portfolio of targeting solutions to both prepare for the future and optimize for the best performance today. Melinda also shared Dstillery’s post-cookie targeting solution, ID-free Custom AI, a new privacy-by-design behavioral targeting solution that performs on par with cookies to reach users without an identifier.
