Adweek Outlook 2022

The marketing industry remains bullish heading into 2022 with the transformation of consumer habits and their evolving expectations driving the force for change. Adweek sat down with thought leaders, forecasters, and top marketing, media and tech executives to investigate the benefits of emerging platforms and the tools and monetization strategies that promise to super-charge growth and revenue in a world of accelerated digital transformation.

Melinda Han Williams, Chief Data Scientist from Dstillery, explained how marketers can engage with consumers on their terms in a privacy-first digital landscape during her session. Click below to watch to recording.