We were excited to join Growth Channel for an executive roundtable with experts in the advertising industry, where we explored the latest trends shaping 2024 and how brands can thrive in today’s fast-paced landscape.
We covered a range of hot topics, including:
First-party data and the move towards a cookieless future
AI for content generation and performance campaigns
Mastering omnichannel attribution with channel diversification
Strengthening brand fundamentals to enhance customer experience
The distinguished panelists included:
Melinda Han Williams from Dstillery
Mihai Milea from Indegene
Vince De Castro from De Castro Media
Kana LiVolsi from Dos Mundos Creative
Pamela Wagner from Ajala Digital
Ed Goss from Ten Thousand Foot View – Google Ads Agency
Greg Blackman from Product Pair