Executive Roundtable: Advertising Trends for 2024

We were excited to join Growth Channel for an executive roundtable with experts in the advertising industry, where we explored the latest trends shaping 2024 and how brands can thrive in today’s fast-paced landscape.

We covered a range of hot topics, including:
🔹 First-party data and the move towards a cookieless future
🔹 AI for content generation and performance campaigns
🔹 Mastering omnichannel attribution with channel diversification
🔹 Strengthening brand fundamentals to enhance customer experience

The distinguished panelists included:
🌟 Melinda Han Williams from Dstillery
🌟 Mihai Milea from Indegene
🌟 Vince De Castro from De Castro Media
🌟 Kana LiVolsi from Dos Mundos Creative
🌟 Pamela Wagner from Ajala Digital
🌟 Ed Goss from Ten Thousand Foot View – Google Ads Agency
🌟 Greg Blackman from Product Pair