“Consumerism” is the post-pandemic buzzword in healthcare marketing. Empowered patients now research and choose their own solutions, demand options, and expect the kinds of convenience and personalization they have enjoyed from e-commerce for years. And that is where MediaPost comes in. The Brand Insider Summit: Pharma and Health held on February 18-21 in Florida, applied the lens of traditional media and marketing to the “consumerization” of healthcare to magnify and share the ways in which the industry is shifting.
Our Vice President of Healthcare Sales, Michelle Lenzo, presented her session, How To Reach Qualified Patients With Less Waste and No Cookies on Monday, February 19th.