What About People Who Don’t Want to Be Tracked?
For many digital marketers, the move to a more privacy-compliant targeting strategy has centered on new forms of identifiers. Still, as advertisers assemble their post-cookie toolbox, it is essential to include a solution that reaches unidentifiable users—those who choose not to make themselves trackable through opt-in IDs or authentication.
Watch the recording from our webinar with Adweek as Chief Data Scientist, Melinda Han Williams, explores how advertisers can reach audiences using predictive behavioral targeting. You’ll find out:
- How to reach users without an identifier by using predictive behavioral targeting that performs on-par with today’s cookie-based approaches
- How to apply your first-party data at scale to reach unauthenticated and unidentifiable users
- How to improve your campaign performance today by reaching beyond just those consumers who leave a rich digital breadcrumb trail