Read the Research Paper from the MIT Sloan Sports Conference Business of Sports track.
Read the 2017 KDD Award winning paper on improving delivery by bidding for what you can win
This paper examines ways to estimate the causal effect of display advertising on browser post-view conversion.
Through an analysis of mobile device location data and online browsing behavior associated with devices from MLB stadiums during the 2015 season, we are able to shed light into an area of advertising that has previously been difficult to quantify.
In this paper, we will show examples of how non-intentional traffic adversely affects both general analytics and predictive models, and propose an approach using co-visitation networks to identify sites that have large amounts of non-intentional traffic.