car insurance comparison platform

ID-free® Targeting

How a Leading Insurance Comparison Platform Drove Successful Results with ID-free® Targeting

A leading car insurance price comparison platform, aimed to optimize its advertising efficiency by lowering the Cost Per Quote (CPQ). To reach the right audience — high-intent users actively shopping for car insurance — the brand tested 12 different strategies. The brand partnered with Dstillery to leverage ID-free® targeting, using a custom model built from its own website data. The results? ID-free dominated the competition.

ID-Free Drives the Most Efficient Results

Of all 12 data strategies tested over three months, Dstillery’s ID-free targeting delivered the lowest CPQ — beating out expensive third-party data, search trends, and contextual targeting (which was ultimately shut off due to high CPQ). Even highly targeted email receipts, one of the best-performing traditional methods, couldn’t match ID-free’s cost-effectiveness and scalability.

Other targeting methods struggled with high costs, short lifespans, or limited reach, while ID-free kept performing — efficiently, affordably, and at scale.

Smarter Targeting, No Cookies Required

To maximize efficiency and reach, Dstillery activated ID-free through Programmatic Private Marketplace (PMP) deals. By analyzing the brand’s website data and customer traffic patterns, Dstillery’s AI identified and targeted high-intent prospects without relying on cookies or IDs. The campaign’s success proved that ID-free is the future of audience targeting. It’s more efficient, scalable, and cost-effective than traditional data strategies.