Leading Connected TV advertising company, Keynes, partnered with Dstillery to boost CTV performance for a premium outdoor gear brand. Using Custom AI audiences, they reached style-conscious outdoor enthusiasts with precision. The result? A $7 ROAS, beating their $5 goal by 40%.
Advertising agency, Keynes Digital, working with an online retailer specializing in premium outdoor gear and apparel, set out to blaze a trail to better return on ad spend (ROAS) through Connected TV (CTV). Their mission? Reach comfort-driven, style-conscious millennial and Gen X outdoor enthusiasts, who demand both functionality and flair in their hiking, skiing, and camping gear. The benchmark for success: a $5 ROAS.
+40%
Better ROAs
$7
ROAs
Dstillery helped Keynes Digital surpass their performance goals, delivering an impressive $7 ROAS on their CTV campaigns – exceeding expectations by 40%. With precision targeting and fresh data fueling every impression, Keynes reached the right audience at scale without sacrificing efficiency.
To reach high-performance gear seekers, Keynes activated Dstillery’s Custom AI and Custom Built audiences, optimized for CTV and activated via The Trade Desk.
Dstillery’s Custom AI audiences are trained exclusively on a brand’s own first-party data, resulting in a proprietary AI model tailored specifically to that brand. The model analyzes event-level behavioral signals from hundreds of millions of users to identify the behaviors most predictive of performance for the brand.
Each device is scored and ranked, and audiences are delivered in a range of sizes — allowing flexibility in scale without sacrificing precision. That’s critical for CTV, where waste is costly, reach is essential, and relevance drives results.
To keep pace with evolving consumer behaviors, Dstillery re-scores every device every 24 hours, delivering an unmatched level of freshness in targeting data.
As Keynes and Dstillery gear up for what’s next, they’ll continue scaling performance with AI-powered audiences built to evolve – just like their customers.
"Dstillery's audience segments, that refresh every 24 hours, have consistently driven exceptional performance for our CTV campaigns, helping us reach the right viewers with precisions and scale. Their top-tier account management ream always goes beyond execution - offering strategic audience recommendations and collaboration."
Danielle Romanaggi | VP, Trading & Analytics
Horizon Media partnered with us on behalf of their client, a leading biotech company, to maximize video completion rates (VCR) for a campaign targeting individuals associated with a niche condition.
A leading CTV advertising partner, Keynes, worked with Dstillery to drive better performance on CTV for an online retailer.
Learn how Custom AI Audiences generated 19x more return on ad spend while increasing delivery by 75% compared to a competitor.