ID-free® Audiences Soar Past Client CPA Goal for Prospecting Campaign

Dstillery worked with a global airline brand to help them reach their target audience of budget flight shoppers and frequent travelers. The airline wanted to expand its reach into the ID-less space with ID-free®, our patented AI technology that learns browsing patterns to predict the best impressions for a brand without user tracking. Dstillery recommended using two ID-free audiences – Pre-built & Custom AI – to help target each of their key campaign demographics.

This campaign quickly achieved success far beyond the client’s benchmarks. The first ID-free audience drove a CPA 47% lower than the target benchmark, and the second ID-free audience drove a CPA 83% lower than the benchmark. Due to the resounding success, the client continued to leverage ID-free Custom AI audiences for their subsequent campaigns.