Given the fragmentation of the audience data industry, the sameness of adtech marketing claims, and the sea of cherry-picked case studies, answering that question has long been a pain point for buyers. But it does not have to be.
The Trade Desk objectively scores every one of the 1+ million audience segments in its data marketplace on 2 metrics:
1 – Relevance is a measure of how closely a segment matches the brand’s converters based on observed variables.
2 – Value is relevance per penny of cost.
Using these scores, buyers can optimize performance and efficiency by building their campaigns around audiences with the highest relevance and value. And every data company can use these scores to see how it stacks up vs the overall marketplace, and optimize its segments to drive better results for advertisers.
For in-category campaigns, Dstillery’s median relevance score is in the 98th percentile across a marketplace of over 1 million segments, and in the 99.5th percentile in value.
After 15+ years of investing in predictive audience technology, Dstillery’s median audience beats nearly everyone else’s best.
How do your other data partners score? Ask them.
