Digiday Programmatic Marketing Summit
Brands have been outsourcing programmatic buying to their agency partners for a long time. But as more organizations are wary of kickbacks, hidden media fees and compromising customer data, marketers are getting more involved with their strategic decisions in programmatic. And with the next phase of programmatic starting to take hold with a focus on quality, brands are rethinking their internal structure and external agency relationships, as well as focusing on issues like transparency, talent and ad blocking.
At the Digiday Programmatic Marketing Summit in Scottsdale, AZ, brands will gather to discuss these topics and how they can prepare for a programmatic future.