How to Navigate Audience Addressability: Now & in The Future

Data deprecation is drastically changing the digital advertising landscape and, despite the deadline extension, the days of relying on third-party cookies are coming to an end. So, what’s next?

Dstillery’s Chief Data Scientist and Ad Age’s 40 Under 40 honoree, Melinda Han Williams, sat down with Guest Speaker, Forrester Research’s VP, Principal Analyst, Joanna O’Connell, for a chat on how to navigate data deprecation to be successful. In this session, you will learn how digital marketers can develop efficient strategies today that continue to deliver tomorrow.

During the webinar, Joanna & Melinda discuss:

– Why you don’t need full addressability to effectively reach your audience
– How you can benefit from post-cookie innovation, even before cookie retirement
– The role of AI in a privacy-centric landscape