Dstillery was proud to sponsor IAB’s State of Data Webinar.
On Tuesday, October 20, at 2 pm ET, we were featured in an IAB webinar with Dstillery CEO Michael Beebe and Tatari CEO Philip Inghelbrecht, moderated by LightShed Partners’ Rich Greenfield.
The conversation explored a critical question for AI in CTV: what happens after you identify the right audience? The presenters looked at the gap between predictive technology and how TV is actually bought today, and what that means for AI’s ability to deliver.