Data That Delivers: How To Put Your First-Party Data To Work


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DATA THAT DELIVERS: HOW TO PUT YOUR FIRST-PARTY DATA TO WORK

Wednesday, November 10, 2021, at 12pm ET / 9am PT
Hosted by Dstillery, with a Guest Speaker from Forrester

Watch our Chief Data Scientist and Ad Age's 40 Under 40 honoree, Melinda Han Williams, as she sits down with our guest speaker, Forrester Research’s VP, Principal Analyst, Joanna O’Connell, for a fireside chat on smart strategies to get ahead of the future of ad targeting.  In this session, learn what digital marketers should know today to make sure they're ready for tomorrow.

During the webinar, Joanna and Melinda discussed:

  • Why identity is not your only option for targeting
  • How you can apply first-party data across opportunities with a range of addressability
  • The role of AI in a privacy-centric landscape

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