Press
October 6, 2021
What Becomes of Brand Identity in a World of Changing IDs?
Patti Boyle, SVP, Head of Marketing at Dstillery, answers the ultimate question about brand identity in her latest article for Street Fight. Do we need to know exactly who is assigning our brand its value? Did we ever? Click to learn more.
October 5, 2021
Addressing Big Tech’s Power Through a Geopolitical Lens
The digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. Make no mistake, GDPR and CCPA have been paradigm-shifting pieces of legislation, but the deluge that advertisers have long expected hasn’t arrived just yet. Evan Hills, Dstillery's SVP of Business Development and Strategy, dives into the topic in his latest piece.
October 4, 2021
Melinda Han Williams, Dstillery’s Chief Data Scientist Named One of Ad Age’s 2021 40 Under 40 Honorees
At Dstillery, she brings scientific rigor to ad tech, leading research and development for current and future AI-based audience solutions. Most recently, Melinda pioneered our new cookie-less ad targeting product, ID-free Custom AI, to help prepare digital advertisers for the retirement of third-party cookies.
September 20, 2021
Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas
The AdTech industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser. Dstillery CEO, Michael Beebe explains why post-cookie targeting solutions cannot retread old ideas, featured in AW360.
August 25, 2021
Looking for Real Influence: Forget Celebrity Influencers, Focus on Real People
At the early rise of influencer marketing, celebrities were dominating the market. Fast forward to today, and everyday influencers have taken over. Engagement Labs explores new, independent scientific evidence that supports this theory, including data from Dstillery on their blog.
July 27, 2021
Screen Engine/ASI and Dstillery Join Forces To Launch AUDIENCE ENGINE™
We recently joined forces with Screen Engine/ASI to launch Audience Engine™, a groundbreaking new research-based audience targeting solution for Media, Entertainment and AdTech clients. Unlike other products, Audience Engine has the ability to develop ad target audience segments, based on empirical survey research data at scale.
July 7, 2021
Dstillery Bolsters Technology and Marketing Leadership with New Executive Hires and Promotions
Dstillery has promoted Wickus Martin to Senior Vice President, Technology & Engineering, while Patti Boyle has joined the company as Senior Vice President of Marketing. Both leaders will oversee critical components of the company’s strategy and product development as Dstillery guides brands and agencies into the post-cookie future of advertising.
July 1, 2021
Dstillery Named One Of AdExchanger’s 2021 Programmatic Power Players
We are proud to announce that Dstillery has been named as one of the leaders in AdExchanger’s 2021 Programmatic Power Players. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe.
June 30, 2021
New GfK, Dstillery audiences empower precise targeting of electric vehicle intenders
The GfK and Dstillery partnership continues to thrive and expand; Now helping brands reach some of today's most coveted auto audiences -- electric vehicle (EV) intenders. Digital campaigns can now target these in-demand buyers with unmatched accuracy.
April 30, 2021
Marketing tactics to think about as travel attempts to recover
Pre-pandemic travel audiences no longer apply. Travel marketers need to find the signals consumers are putting out today. Gilad Barash, our VP of Analytics, explains how to bucket potential travel audiences into 3 distinguishable segments.
April 21, 2021
The Marketing Cloudcast: Humanizing ‘AI in Marketing’ with Melinda Han Willams
Listen to Melinda Han Williams, Chief Data Scientist at Dstillery, discuss the impact AI will have on personalized marketing during episode 4 of the Salesforce Marketing Cloudcast Podcast.
April 20, 2021
A Deliberate Oversimplification of Audience Targeting without Cookies
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Our VP of Product, Taeijin In, breaks it down.
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