Press
March 8, 2021
Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
Melinda Han Williams, Chief Data Scientist at Dstillery, explains that there will be alternate user-level identifiers (just not built or used by Google) & what this means for advertisers.
March 3, 2021
Former Walmart Executive and Technology Advisor Julie Lyle Joins Dstillery Board of Directors
Julie Lyle, a former CMO and frequent advisor, investor, and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption.
February 9, 2021
Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale
Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery.
January 26, 2021
Dstillery’s 15th patent, “Audience Explorer”
Dstillery is proud to announce our newest patent, officially known as “Machine Learning System and Method To Map Keywords and Records into an Embedding Space,” aka Audience Explorer. This accomplishment marks our 15th patent and covers our method of discovering audiences based on keyword searches.
September 18, 2020
The One Where Adtech and Martech Get Married
The data used to show a targeted ad to a person without cookies could simultaneously power the way a digital experience is personalized for that same person.
July 16, 2020
Dstillery Receives IAB Tech Lab’s Data Transparency Compliance Certification
Dstillery, the leading custom audience solutions partner for agencies and brands, today announced that it has been certified by the IAB Tech Lab as part of its Data Transparency Standard Compliance Program.
May 1, 2020
GfK, Dstillery Reimagine Automotive Ad Targeting
GfK and Dstillery have launched the most relevant and dynamic Auto Intender ad targeting models, built on attitudes and behaviors of people who specifically intend to purchase a new automobile. MediaPost spoke to both companies about the partnership.
March 19, 2020
Dstillery Adds Ad-tech Leaders to Sales and Engineering Roles, Helping Meet Demand for Custom-built Audiences
Sheila Buckley joins as SVP, Sales, Vince Tse as SVP, Engineering New York – March 19, 2020 – Dstillery, the leading custom audience solutions partner for agencies and brands, today…
January 17, 2020
Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time
Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure New York – Jan. 16, 2019 – As cross-channel marketing grows in importance, marketers must…
October 4, 2019
Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature
Our Chief Data Scientist Melinda Han Williams shares her thoughts on how brands can proactively think about fraud so that they can stay one step ahead of the fraudsters.
September 27, 2019
TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery
Melinda Han Williams shares her thoughts on the "AI Economy" and where she sees smart technologies going beyond 2020.
September 11, 2019
Using Machine Learning To Break The Cycle Of Bias
Did you know there are 2 approaches to machine learning - supervised and unsupervised? In AdExchanger's Data-Driven column, our VP of Product Management Taejin In shares how employing the right machine learning solutions can break potential inherent biases with audience targeting.
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