Reaching The Right Eyes with Custom Patient Targeting

Horizon Media partnered with Dstillery on behalf of their client, a leading science-driven biotechnology company, to maximize video completion rates (VCR) for a campaign targeting individuals associated with wet age-related macular degeneration (wet AMD). The client’s primary challenge was determining how to target this highly specific audience. That’s where Dstillery’s Custom Patient Targeting solution comes in.

Healthcare targeting that works

Dstillery’s solution significantly exceeded expectations. With a benchmark VCR goal of 67%, the campaign delivered an impressive 81% — a 21% improvement.

To reach this niche audience of individuals most likely associated with wet AMD, Dstillery deployed its Custom Patient Targeting solution powered by Multimodal AI — a breakthrough approach that learns from any type of data and applies it across any activation method. By combining ICD-10 medical codes with highly relevant search terms, our Multimodal AI built a precise, privacy-safe audience tailored to this specific condition. The resulting model was activated through contextual placements via The Trade Desk, ensuring ads appeared in relevant environments without relying on personal identifiers.

Dstillery’s Multimodal AI makes it possible to fuse medical insight with behavioral signals like search intent, transforming disparate data sources into high-performing, scalable audiences. With this powerful approach, the client was able to reach the right audience and significantly improve their VCRs.