SUCCESS STORY | AUTO AD AGENCY
Revving Up Results with ID-free®
Sokal, an automotive digital advertising agency, partnered with Dstillery to drive better results across various ad formats.
The Challenge
A reputable automotive brand was eager to reach its target audience of potential car buyers without relying on third-party cookies across multiple ad campaigns — display, dynamic display, and video.
The Solution
Sokal leveraged Dstillery’s innovative ID-free targeting technology, implementing predictive bidding strategies, and benchmarking campaign performance against cookie-based targeting.
Campaign Results
59%
better CPM for
video
61%
better CPM for traditional display
75%
better CPM for
dynamic display
Campaign Strategy
ID-free Technology
The Sokal agency team used ID-free, our patented AI technology that learns browsing patterns in panel data to predict the best impressions for a brand without user tracking.
Privacy Meets Performance
ID-free adapts your model’s scale to match your campaign objectives and deliver performance on par with cookies.
Predictive Bidding
The Sokal agency team activated ID-free with Predictive Bidding, a feature where our AI predicts the value of each impression for a brand and how much a brand should pay for it, reducing wasted ad spend.
What Sokal is Saying
“Dstillery ensures that the most premium and innovative solutions are available at every turn in an ever-evolving and unpredictable industry. With ID-free, Dstillery has once again intelligently pioneered another cutting-edge and effective audience solution.“
Bo Sowers, Programmatic Advertising Manager, Sokal
Success Stories
Custom Audience Targeting Elevates Brand Awareness for Luxury Appliance Client
By leveraging a combination of our custom audiences, a luxury appliance brand exceeded their campaign KPIs.
ID-free® Audiences Soar Past Client CPA Goal
Dstillery elevated a global airline brand’s success by leveraging ID-free®, exceeding the client’s campaign benchmarks and taking their performance to new heights.
Revved-Up Results with Custom Built & Custom Search Lookalike Audiences
Dstillery helped a leading automotive brand reach its target audience by delivering a site visit rate 153% better than the client benchmark.
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