![](https://dstillery.com/wp-content/uploads/2024/07/big-sokal-logo-color.png)
SUCCESS STORY | AUTO AD AGENCY
Revving Up Results with ID-free®
Sokal, an automotive digital advertising agency, partnered with Dstillery to drive better results across various ad formats.
![](https://dstillery.com/wp-content/uploads/2024/07/DST-Sokal-CaseStudy.png)
The Challenge
A reputable automotive brand was eager to reach its target audience of potential car buyers without relying on third-party cookies across multiple ad campaigns — display, dynamic display, and video.
The Solution
Sokal leveraged Dstillery’s innovative ID-free targeting technology, implementing predictive bidding strategies, and benchmarking campaign performance against cookie-based targeting.
Campaign Results
59%
better CPM for
video
61%
better CPM for traditional display
75%
better CPM for
dynamic display
Campaign Strategy
![](https://dstillery.com/wp-content/uploads/2024/04/id-free-black-web.png)
ID-free Technology
The Sokal agency team used ID-free, our patented AI technology that learns browsing patterns in panel data to predict the best impressions for a brand without user tracking.
![](https://dstillery.com/wp-content/uploads/2024/04/cookie.png)
Privacy Meets Performance
ID-free adapts your model’s scale to match your campaign objectives and deliver performance on par with cookies.
![](https://dstillery.com/wp-content/uploads/2024/04/PD-bidd.png)
Predictive Bidding
The Sokal agency team activated ID-free with Predictive Bidding, a feature where our AI predicts the value of each impression for a brand and how much a brand should pay for it, reducing wasted ad spend.
What Sokal is Saying
“Dstillery ensures that the most premium and innovative solutions are available at every turn in an ever-evolving and unpredictable industry. With ID-free, Dstillery has once again intelligently pioneered another cutting-edge and effective audience solution.“
Bo Sowers, Programmatic Advertising Manager, Sokal
Learn more today
Let us customize a portfolio of solutions for you.