Recorded live at ADWEEK House during Cannes Lions 2026, Dstillery CEO Michael Beebe sits down with industry icons David Bell, former CEO of Interpublic and True North, and Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, for a candid discussion on how AI is transforming the advertising industry.
The conversation explores how AI is redefining agency business models, elevating creativity, improving transparency, and creating new opportunities for brands and marketers. From the future of compensation models and the evolution of creative work to the skills the next generation of agency leaders will need, the panel offers practical insights into one of the industry’s biggest shifts.
Watch the full session below to hear three advertising leaders share their perspectives on what comes next for agencies in the age of AI.