Filmed during Cannes 2026, Dstillery Board Director David Bell sat down with Tatari CEO and Co-Founder Philip Inghelbrecht for a conversation on entrepreneurship, innovation, and the evolving future of television advertising. Philip shares the story behind building Tatari, his perspective on AI’s role in campaign planning and media execution, why performance and brand building must work together, and the mindset that has shaped his approach to building category-defining companies.
Watch the full interview below.