Should the AdTech Industry Rethink Targeting Entirely?

evan hills explains why iterating on current solutions might not solve the future of privacy-safe targeting.

At DMEXCO 2022, our SVP of Strategy & Partnerships, Evan Hills, took the stage with our Chief Data Scientist, Melinda Han Williams.

📹 Watch a highlight of Evan emphasizing why the AdTech industry should rethink targeting entirely to harmonize advertising performance and user privacy.

To watch the full recording, click here.

Event organized by © Koelnmesse

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