What is the Importance of Behavioral Signals?

melinda han williams explains the benefit of tracking behavioral signals throughout a user’s journey.

At DMEXCO 2022, our Chief Data Scientist, Melinda Han Williams, took the stage with our SVP of Strategy & Partnerships, Evan Hills.

📹 Press play to watch a highlight of Melinda explaining the importance of behavioral signals in privacy-safe targeting.

To watch the full recording, click here.

Event organized by © Koelnmesse

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