melinda han williams explains the benefit of tracking behavioral signals throughout a user’s journey.
At DMEXCO 2022, our Chief Data Scientist, Melinda Han Williams, took the stage with our SVP of Strategy & Partnerships, Evan Hills.
📹 Press play to watch a highlight of Melinda explaining the importance of behavioral signals in privacy-safe targeting.
To watch the full recording, click here.
Event organized by © Koelnmesse
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