How Advertisers Must Adapt to Rising Privacy Standards

AN InSide look at consumer privacy.

In a recent webinar, Our CEO, Michael Beebe, was joined by Alan Chapell, President of Chapell Associates and Chief Analyst and Publisher of the Chapell Report, to discuss How Advertisers Must Adapt to Rising Privacy Standards.

Their conversation focused on recent privacy developments in the industry, including:

  • Perspective on the new privacy regulations introduced recently by several US states
  • How the definition of sensitive data is evolving, and what that means for targeting healthcare conditions and other sensitive categories 
  • Views on how agencies and brands should be approaching the changing landscape
  • Thoughts on what the CMA’s examination of Google means for the future of third-party cookies
  • & much more!

▶️ Watch the full recording below.

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