IAB’s September 26th State of Data Town Hall: Reaching Known & Unknown Audiences was a thought-provoking event where we explored the evolving challenges and innovative solutions for advertisers and publishers to effectively target and measure both known and unknown audiences in the face of privacy regulations and the loss of data signals.
Dstillery’s CEO, Michael Beebe, presented on The Dark Side of the Moon: Behavioral Targeting in the Era of Identity Signal Loss.