Press
February 23, 2022
Winter Olympics Audience Data is About Winter Sports. Until it Isn’t.
Who watched more of the Winter Olympics: pro wrestling fans, or skiing enthusiasts? The answer might surprise you. That's why - as Dstillery's VP of Analytics Gilad Barash says - you should follow the data, not your assumptions. Check out his latest article in Advertising Week to see more surprising audience data.
February 22, 2022
How to Move From Math Major to Data Scientist
So, you have a degree in math and want to become a data scientist. How do you get there? The path from math to data science isn’t often a linear one. Our Chief Data Scientist, Melinda Han Williams, weighs in.
February 7, 2022
GfK, Dstillery Expand Partnership To Help Digital Marketers
GfK and Dstillery have expanded their partnership by developing more than 30 new audiences to help digital marketers target even more consumer packaged goods shoppers.
January 20, 2022
GfK, Dstillery Launch CPG Shopper Segments Based on Rich Behavioral Data
We have expanded our partnership with GfK by developing 32 new audiences that allow digital marketers to target CPG shoppers with new accuracy and efficiency.
December 20, 2021
Dstillery Named 2021 Most Promising Artificial Intelligence Solution Provider
Dstillery's President, Jay Wardle, speaks about how we're Leading the Crusade of Cookieless Programmatic Advertising in his interview with CIOReview.
October 12, 2021
Brian May, Principal Engineer at Dstillery, Receives IAB Tech Lab Service Excellence Award
Congratulations to Brian May, Dstillery's Principal Engineer, on being chosen to receive an IAB Tech Lab Service Excellence award for his work in the Rearc Accountability working group. It’s members like Brian who go above and beyond to help IAB Tech Lab produce and develop standards to help the digital industry continue to thrive.
October 12, 2021
What’s AI’s Role In A Privacy-Centric Ad Landscape?
Ad tech has been caught in a tug-of-war between the data minimization ethos of the current privacy-centric era and the data maximization and hyper-optimization principles that have long been the promise of digital advertising. Melinda Han Williams, Chief Data Scientist at Dstillery, dives into what this means for AI and machine learning in her latest piece.
October 6, 2021
What Becomes of Brand Identity in a World of Changing IDs?
Patti Boyle, SVP, Head of Marketing at Dstillery, answers the ultimate question about brand identity in her latest article for Street Fight. Do we need to know exactly who is assigning our brand its value? Did we ever? Click to learn more.
October 5, 2021
Addressing Big Tech’s Power Through a Geopolitical Lens
The digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. Make no mistake, GDPR and CCPA have been paradigm-shifting pieces of legislation, but the deluge that advertisers have long expected hasn’t arrived just yet. Evan Hills, Dstillery's SVP of Business Development and Strategy, dives into the topic in his latest piece.
October 4, 2021
Melinda Han Williams, Dstillery’s Chief Data Scientist Named One of Ad Age’s 2021 40 Under 40 Honorees
At Dstillery, she brings scientific rigor to ad tech, leading research and development for current and future AI-based audience solutions. Most recently, Melinda pioneered our new cookie-less ad targeting product, ID-free Custom AI, to help prepare digital advertisers for the retirement of third-party cookies.
September 20, 2021
Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas
The AdTech industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser. Dstillery CEO, Michael Beebe explains why post-cookie targeting solutions cannot retread old ideas, featured in AW360.
August 25, 2021
Looking for Real Influence: Forget Celebrity Influencers, Focus on Real People
At the early rise of influencer marketing, celebrities were dominating the market. Fast forward to today, and everyday influencers have taken over. Engagement Labs explores new, independent scientific evidence that supports this theory, including data from Dstillery on their blog.
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