Press
July 27, 2021
Screen Engine/ASI and Dstillery Join Forces To Launch AUDIENCE ENGINE™
We recently joined forces with Screen Engine/ASI to launch Audience Engine™, a groundbreaking new research-based audience targeting solution for Media, Entertainment and AdTech clients. Unlike other products, Audience Engine has the ability to develop ad target audience segments, based on empirical survey research data at scale.
July 7, 2021
Dstillery Bolsters Technology and Marketing Leadership with New Executive Hires and Promotions
Dstillery has promoted Wickus Martin to Senior Vice President, Technology & Engineering, while Patti Boyle has joined the company as Senior Vice President of Marketing. Both leaders will oversee critical components of the company’s strategy and product development as Dstillery guides brands and agencies into the post-cookie future of advertising.
July 1, 2021
Dstillery Named One Of AdExchanger’s 2021 Programmatic Power Players
We are proud to announce that Dstillery has been named as one of the leaders in AdExchanger’s 2021 Programmatic Power Players. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe.
June 30, 2021
New GfK, Dstillery audiences empower precise targeting of electric vehicle intenders
The GfK and Dstillery partnership continues to thrive and expand; Now helping brands reach some of today's most coveted auto audiences -- electric vehicle (EV) intenders. Digital campaigns can now target these in-demand buyers with unmatched accuracy.
April 30, 2021
Marketing tactics to think about as travel attempts to recover
Pre-pandemic travel audiences no longer apply. Travel marketers need to find the signals consumers are putting out today. Gilad Barash, our VP of Analytics, explains how to bucket potential travel audiences into 3 distinguishable segments.
April 21, 2021
The Marketing Cloudcast: Humanizing ‘AI in Marketing’ with Melinda Han Willams
Listen to Melinda Han Williams, Chief Data Scientist at Dstillery, discuss the impact AI will have on personalized marketing during episode 4 of the Salesforce Marketing Cloudcast Podcast.
April 20, 2021
A Deliberate Oversimplification of Audience Targeting without Cookies
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Our VP of Product, Taeijin In, breaks it down.
March 8, 2021
Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
Melinda Han Williams, Chief Data Scientist at Dstillery, explains that there will be alternate user-level identifiers (just not built or used by Google) & what this means for advertisers.
March 3, 2021
Former Walmart Executive and Technology Advisor Julie Lyle Joins Dstillery Board of Directors
Julie Lyle, a former CMO and frequent advisor, investor, and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption.
February 9, 2021
Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale
Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery.
January 26, 2021
Dstillery’s 15th patent, “Audience Explorer”
Dstillery is proud to announce our newest patent, officially known as “Machine Learning System and Method To Map Keywords and Records into an Embedding Space,” aka Audience Explorer. This accomplishment marks our 15th patent and covers our method of discovering audiences based on keyword searches.
September 18, 2020
The One Where Adtech and Martech Get Married
The data used to show a targeted ad to a person without cookies could simultaneously power the way a digital experience is personalized for that same person.
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