AUTO AD AGENCY

Revving Up Results with Predictive Bidding

Sokal, an automotive digital advertising agency, partnered with Dstillery to drive better results across various ad formats.

The challenge

A reputable automotive brand was eager to reach its target audience of potential car buyers without relying on third-party cookies across multiple ad campaigns — display, dynamic display, and video.

The solution

Sokal leveraged Dstillery’s innovative Predictive Bidding, powered by ID-free® targeting technology, and benchmarked campaign performance against ID-based targeting.

Campaign results

59%

better CPM for video

61%

better CPM for traditional display

75%

better CPM for dynamic display

Campaign strategy

Predictive Bidding

The Sokal agency team activated Predictive Bidding, a feature where our AI predicts the value of each impression for a brand and how much a brand should pay for it, reducing wasted ad spend.

Powered by ID-free Technology

Our patented AI technology prioritizes scale, performance, and user privacy by learning browsing patterns in panel data to predict the best impressions for a brand without user tracking.

Privacy Meets Performance

Predictive Bidding maximizes every ad dollar and delivers performance on par with cookies.

“Dstillery ensures that the most premium and innovative solutions are available at every turn in an ever-evolving and unpredictable industry. With Predictive Bidding, Dstillery has once again intelligently pioneered another cutting-edge and effective audience solution.“

Bo Sowers | Programmatic Advertising Manager

Sokal