As we continue moving closer to a world without cookies, it’s hard to understand how you can prepare today. How are you leveraging what will still be available to target at scale? What are you telling your clients to do now to future-proof your campaigns?
We’re here to answer these questions and help you navigate during this transition. Watch our previously recorded webinar, presented by Melinda Han Williams, Chief Data Scientist at Dstillery, and Rudy Grahn, EVP of Business Intelligence at Publicis, as they discuss Post-Cookie Strategies: Targeting Without IDs.
They discuss:
The importance of a portfolio view of post-cookie targeting, beyond just identifiers
Options available today for smart targeting without IDs
The Do’s & Don’ts of post-cookie measurement
About the Presenters:
Rudy Grahn leads the Global BI practice at Publicis Groupe’s PMX Centre Of Excellence. He has nearly 25 years of digital marketing experience, including measurement strategy, Post-ID solutions, and analytics for clients including Verizon, Samsung, Disney, Citibank, and Toyota.
Melinda Han Williams is the Chief Data Scientist at Dstillery, where she leads research and development for current and future AI-based audience solutions. She is at the leading edge of applying machine learning and big data to drive extraordinary business outcomes in marketing and advertising, supervising the development of a new generation of targeting solutions to address brands’ evolving needs in a post-cookie world.
Adtech, with all of its hyper-granular tactics, emerged in the age of big data. Meanwhile, industry trends have steadily marched towards a world where user privacy and limited data collection would become the norm. As we enter a new phase of privacy-centric digital marketing, what will become of the data-rich AI technologies much of the industry has come to depend on? What role does AI play in a world where only “small” data is accessible for most of the available audience?
During this session, Dstillery’s Chief Data Scientist, Melinda Han Williams, and Adweek’s Media Editor, Lucinda Southern, explore the evolving role of AI in marketing through the lens of Dstillery’s ID-free Custom AI solution, reaching audiences with no identifier, profile, or user history of any kind. Melinda discusses how technological developments over the last decade have allowed AI-based audience targeting to grow from sifting through massive amounts of granular, individualized data, to understanding behavioral intent, even with limited available data.
We’re all familiar with Google’s announcement that they will stop the use of third-party cookies in Chrome before 2022. While the retirement of third-party cookies might not come as a total surprise, 70% of marketers feel that digital advertising will take a step backwards due to these changes.
We’re here to help you move forward.
Dstillery’s Directors of Client Success, Chelsea Ruebling & Joan Weaver, walked us through actionable steps to set you & your digital campaigns up for success in a world without cookies. They covered how to:
Understand your options to future-proof your campaigns
Plan for digital advertising without cookies
Measure your results
This webinar was intended for media planners, brand strategists, and any marketing professionals who want to future-proof their digital campaigns.
Is Word of Mouth Marketing (WOM) part of your social strategy? Watch our webinar presented by Ed Keller, CEO at Engagement Labs, and Peter Ibarra, Director of Strategic Initiatives at Dstillery, as they discuss the importance of offline WOM & how it can drive new audiences for your business.
Review the recording to learn:
Importance of offline WOM as part of any social strategy
WOM trends and behaviors that will continue post-pandemic
Top brands and verticals that have performed well during 2020 & why
Third-party cookies are slated for retirement, IDFAs will soon be opt-in only, and marketers are left guessing about the future of targeted advertising. During our webinar, Melinda Han Williams, Dstillery’s Chief Data Scientist explains how to build a future-proof targeting strategy in the face of this uncertainty, that delivers now and in the post-cookie world.
Watch the recording to discover:
How AI audience targeting works today & why it doesn’t rely on cookies
What display targeting will look like post-cookie & which solutions are available now
Dstillery’s ID-Free Custom AI targeting solution & why now is the ideal time to test it
Watch the recording from our fireside chat with GroupM, the world’s leading media investment company. Presented by Michael Beebe, CEO at Dstillery, Melinda Han Williams, Chief Data Scientist at Dstillery, and Brian Wieser, Global President of Business Intelligence at GroupM. Learn about our predictions for 2021, how to prepare for a cookie-less future, and expectations surrounding the pandemic’s impact on the digital advertising market.
Implications & Opportunities for Analytics & Insights Professionals
While the talk of a cookieless world is endless on the Marketing/Ad Tech side, how does the retirement of cookies impact Consumer Insights and Digital Analytics – your work today and tomorrow? Watch our on-demand webinar, which brings this dynamic issue to life by presenting the facts through the vantage point of Insights & Analytics.
You will learn:
What does cookieless mean for data professionals?
What will the transition look like to a world when they cease to exist?
How does this impact core insight and measurement areas such as consumer behavior analytics and attribution modeling?
What role does AI play in post-cookie tracking and how can my expertise contribute to future tracking solutions?
How do I effectively collaborate with my colleagues in Media and Marketing to become a partner in preparing for this new world?
Watch the recording of an innovative, future-forward discussion, co-hosted by the IAB Tech Lab, the global non-profit consortium, driving digital media standards, and Dstillery, your Custom Audience Solutions partner.
We’ll give you a fresh take on version 1 of the IAB Tech Lab’s Data Transparency Standards, and offer a forward-looking perspective on expanding this standard to new, post-cookie targeting vehicles. Learn how you can help shape the next generation of targeting through the IAB Tech Lab’s Data Transparency Standards.
Learn how to prepare for a transition to audience targeting beyond third-party cookies
Join us as we equip you to prepare for a transition to audience targeting beyond third-party cookies. Melinda Han Williams, Chief Data Scientist at Dstillery will provide her insight on the current state of cookies, AI targeting strategies that work today with or without cookies, and how to navigate the landscape of post-cookie targeting solutions.
Audience development is the process of defining, attracting, engaging, growing, and sustaining a loyal audience of readers, viewers, or customers.
Listen in on a conversation with four industry professionals who have perfected the art.
The Discussion Covers:
How to use data to find, target, reach, and grow an audience
Why audience development is important in a crisis
What companies can do right now to adjust and grow their audience
Common mistakes and misconceptions of audience development
