A Cookie-Less Future Webinar with GfK

Hosted by: Dstillery and GfK
December 01, 2020 1:00 PM ET
Implications & Opportunities for Analytics & Insights Professionals

While the talk of a cookieless world is endless on the Marketing/Ad Tech side, how does the retirement of cookies impact Consumer Insights and Digital Analytics – your work today and tomorrow? Watch our on-demand webinar, which brings this dynamic issue to life by presenting the facts through the vantage point of Insights & Analytics.

You will learn:

  • What does cookieless mean for data professionals?
  • What will the transition look like to a world when they cease to exist?
  • How does this impact core insight and measurement areas such as consumer behavior analytics and attribution modeling?
  • What role does AI play in post-cookie tracking and how can my expertise contribute to future tracking solutions?
  • How do I effectively collaborate with my colleagues in Media and Marketing to become a partner in preparing for this new world?
Watch the recording:
Presented by:
Gilad Barash
Vice President of Analytics Dstillery
Jeremiah Bullock
Research Director, Business Intelligence GfK