ID-free Custom AI®
Privacy-by-design behavioral targeting solution that performs on par with cookies — without user tracking.
Privacy-safe behavioral targeting
ID-free® is the answer for advertisers looking to get ahead of privacy concerns. Unlike contextual, which tries to infer behavior from content, or conventional behavioral, which tracks browsing history, ID-free is a new category of targeting that provides performance without user tracking and is completely cookieless.
Powered by patented neural network technology that constantly analyzes hundreds of millions of anonymous digital journey patterns to learn the behavioral signals underlying any web visit. It uses this continuously refreshed dataset to derive a multidimensional map of the web where the closer the points, the more similar the actions of visitors to those sites.
Your brand’s model is customized using your first-party data as the seed dataset, creating just-for-your-brand predictions to select the impression opportunities that drive performance. This makes ID-free the ideal choice for advertisers who want to get ahead of consumer privacy concerns without compromising campaign performance.
Working in healthcare?
Custom Patient Targeting, our privacy-safe patient targeting solution, is designed specifically for healthcare brands.
Activate ID-free® today
Proof
Future-proof your strategy and reach high-propensity customers without IDs today.
Prepare
Refresh your strategy by adding ID-free while continuing to harness the power of our ID-based tech.
Perform
ID-free reaches users without any ID, meaning it works on any site, browser, or device while performing on par with cookies.
Success Stories
ID-free® Audiences Perform 30% Better Than Competitors
We partnered with an amusement park to grow its visitors, and with our cookieless targeting solution, we did just that.
Cookieless Targeting Works Smoothly for Tropical Smoothie Cafe
Discover how our cookieless, ID-free audiences reduced Tropical Smoothie Cafe’s display CPA by 70%.
Cookieless Audiences Drive Top Performance
Learn how Dstillery’s cookieless, ID-free audiences drove site actions for an auto manufacturer client, outperforming the competition.
What Clients Are Saying
“Dstillery has consistently delivered top-performing results for the campaigns we used them in. They’re great partners and are always pushing to deliver great results and service.”
Advertising Agency
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
Learn more today
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