ID-free Custom AI®

Privacy-by-design behavioral targeting solution that performs on par with cookies — without user tracking.

Privacy-safe behavioral targeting

ID-free® is the answer for advertisers looking to get ahead of privacy concerns. Unlike contextual, which tries to infer behavior from content, or conventional behavioral, which tracks browsing history, ID-free is a new category of targeting that provides performance without user tracking and is completely cookieless.

Powered by patented neural network technology that constantly analyzes hundreds of millions of anonymous digital journey patterns to learn the behavioral signals underlying any web visit. It uses this continuously refreshed dataset to derive a multidimensional map of the web where the closer the points, the more similar the actions of visitors to those sites. 

Your brand’s model is customized using your first-party data as the seed dataset, creating just-for-your-brand predictions to select the impression opportunities that drive performance. This makes ID-free the ideal choice for advertisers who want to get ahead of consumer privacy concerns without compromising campaign performance.

Working in healthcare?

Custom Patient Targeting, our privacy-safe patient targeting solution, is designed specifically for healthcare brands.

Activate ID-free® today


Future-proof your strategy and reach high-propensity customers without IDs today.


Refresh your strategy by adding ID-free while continuing to harness the power of our ID-based tech.


ID-free reaches users without any ID, meaning it works on any site, browser, or device while performing on par with cookies.

Success Stories


Tombras is on a mission to become the first fully cookieless agency. That’s where Dstillery’s ID-free® technology comes in.

What Clients Are Saying

“Dstillery has consistently delivered top-performing results for the campaigns we used them in. They’re great partners and are always pushing to deliver great results and service.”

Advertising Agency

Activate Your Audiences Everywhere

Find Dstillery audiences wherever you already activate media.

Learn more today

Let us customize a portfolio of solutions for you.


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