Blog
The agentic media buying hype cycle: observations from the field
In the context of Gartner's technology hype cycle, agentic media buying is approaching the “peak of inflated expectations” stage.
Dstillery secures patent describing ad targeting without the use of cookies or identifiers
We are proud to announce our 16th patent awarded for visionary techniques that will help guide marketers into a post-cookie future, officially titled “Artificial Intelligence and/or Machine Learning Models Trained…
Momentum behind adtech innovation, privacy goes beyond cookies
Google’s timeline shift for its retirement of support for third-party cookies in Chrome, announced June 24, 2021, was met by the programmatic advertising industry with relief. And with good reason:…
Addressing big tech’s power through a geopolitical lens
For several years now, the digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. Make no mistake, GDPR and CCPA have…
Why post-cookie targeting solutions can not retread old ideas
It has been more than a year since Google announced that it would stop supporting third-party cookies in its Chrome browser in early 2022. In that time, the advertising technology…
How retailers can invest in data now to prepare for the post-cookie world
Retailers need to start preparing for digital advertising in a post-cookie world today. Our Head of Data, Ryan Perone, breaks it down for you.
3 ways to think about travel prospects in 2021
The pandemic wreaked havoc on the travel industry. Now that travel is back on the rise, brands need to re-evaluate how to target potential travelers. We break them down into 3 segments.
A deliberate oversimplification of audience targeting without cookies
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Dstillery is here to help.
How to build the perfect Facebook audience for your paid campaigns
Building the perfect Facebook audience for your paid social campaigns can be a bit daunting. With the countless amount of targeting options available, how can you be sure your ads…
Google’s announcement confirms cookie deprecation is a chance to kick the identifier addiction, not replace it
There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies and Apple’s move to make IDFAs opt-in have…