Blog
After years of investing in advertising & tech companies, I found myself leading one
From imposter syndrome to the principles that shape how I show up.
Google Similar Audiences going away: what it means and the best alternative
Google recently announced the sunsetting of its Similar Audiences feature in May 2023. While this may come as a blow to advertisers relying on this feature to connect with relevant…
Google sunsetting Similar Audiences, now what?
Prepare for the sunset of Google's Similar Audience by transitioning to Dstillery's Custom AI audiences today.
Audience Taxonomy User Guide
If you're new to Dstillery's Audience Taxonomy pages or simply want a refresher, you've come to the right place.
Cutting the adtech clutter: ID-free® is just that – free of IDs
Navigating AdTech's alphabet soup isn't easy. Luckily Dstillery's ID-free® is exactly what it says it is - free of any IDs.
A healthcare advertising solution unlike any other
Custom Patient Targeting is a healthcare advertising solution that satisfies two needs in the healthcare space.
What is de-identified data and how can it benefit your business?
Marketers are constantly facing new challenges in reaching target audiences while adhering to strict data regulations, especially as more and more consumers opt out of cookies. De-identified data offers a…
An introduction to ICD-10 Codes
Learn about ICD-10 codes and how they are utilized by Dstillery to build condition-specific targeting models.
Tis the season for holiday shopping trends
Holiday shopping is here. Both advertisers and consumers must be strategic about where they spend their dollars this holiday season. According to Insider Intelligence, advertisers will spend $1.3 billion between…
Preparing your Black Friday advertising strategy
Black Friday and its sibling, Cyber Monday, are almost here. These two have become the premiere retail days of the year and now more than ever, it’s time for brands…