Blog
The agentic media buying hype cycle: observations from the field
In the context of Gartner's technology hype cycle, agentic media buying is approaching the “peak of inflated expectations” stage.
Tis the season for holiday shopping trends
Holiday shopping is here. Both advertisers and consumers must be strategic about where they spend their dollars this holiday season. According to Insider Intelligence, advertisers will spend $1.3 billion between…
Preparing your Black Friday advertising strategy
Black Friday and its sibling, Cyber Monday, are almost here. These two have become the premiere retail days of the year and now more than ever, it’s time for brands…
Custom AI: Your cookie-based AND cookie-free targeting solution
Google Chrome has been the leading browser of choice for online consumers for quite a few years now. According to www.statcounter.com, in May 2022, Chrome was dominating the web browser…
How Dstillery processes its data
Dstillery ingests billions of data points daily. Read how we process this data on a daily basis for our best-in-class audiences.
Shaping the future of the web: internet privacy
For as long as the internet has existed, there have been well-founded concerns about its threats to privacy. Though largely brushed aside historically, when innovation and monetization took priority, during…
Dstillery’s privacy-safe audience targeting solution can now activate Deal IDs
Dstillery’s privacy-safe audience targeting solution, ID-free™, can now activate via Deal IDs. Learn more today.
Does Google’s cookie retirement timeline matter anymore?
Google delays cookie retirement… again. Read what CEO, Michael Beebe, has to say about the news.
Contextual targeting vs. behavioral targeting
Updated: November 7, 2024In the noisy digital world, ad relevance is crucial to reaching your target audience. Digital ads need to be approached carefully so as not to disrupt your…
FAQ: Deal IDs
A brief inquiry into the newest way to activate Dstillery audiences. 1. What is a Deal ID? A Deal ID is a packaging of ad-supported inventory that allows buyers access…