Blog
WTF is multimodal AI in advertising?
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
Does Google’s cookie retirement timeline matter anymore?
Google delays cookie retirement… again. Read what CEO, Michael Beebe, has to say about the news.
Contextual targeting vs. behavioral targeting
Updated: November 7, 2024In the noisy digital world, ad relevance is crucial to reaching your target audience. Digital ads need to be approached carefully so as not to disrupt your…
FAQ: Deal IDs
A brief inquiry into the newest way to activate Dstillery audiences. 1. What is a Deal ID? A Deal ID is a packaging of ad-supported inventory that allows buyers access…
A+ strategies for education marketing
For education marketing, 2022 is less about finding new marketing tools and more about optimizing existing campaigns to adapt to the changing digital landscape. This year, education marketers have invested…
Sail away – Summer travel is back and so is traveler data
Travel and traveler data have changed dramatically across the globe. Dstillery takes a look at the travel trends for summer.
Contextual Targeting 101
Contextual targeting is defined as showing an advertisement directly related to the website content being viewed.
Programmatic 101
What is programmatic advertising and how does it work? Learn everything you need to know about programmatic on the Dstillery blog.
How brand identity is measured in a cookieless future
As marketers heard that Google was sunsetting third-party cookies, we asked "how will we measure attribution in a cookieless future?"
FAQ: Custom Patient Targeting
Custom Patient Targeting is a new privacy-safe patient targeting solution designed for healthcare brands. Read the FAQs.