Blog
WTF is multimodal AI in advertising?
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
Celebrating International Women’s Day at Dstillery
International Women’s Day is more than just a date on the calendar – it’s a time to recognize the achievements of women everywhere and keep pushing for progress. This year’s…
BrXnd AI LA: the future of AI for brands is now
Following our Dstillery sponsorship of the first annual BrXnd AI event last May in NYC, our Executive Director, Taylor Zamora, and I attended the first LA version at the NeueHouse…
Reflections from Davos 2025: leadership, innovation, and the future of AI in marketing
As I reflect on an unforgettable week in Davos, the World Economic Forum 2025 experience continues to resonate. Representing Dstillery at the gracious invitation of The Female Quotient, I had…
Performance meets brand: how to win the short and long game
As the digital media landscape evolves, one perennial debate remains: performance marketing versus brand marketing: which matters more? At Dstillery, we’ve discovered that it’s not an “either-or” question—it’s about finding…
How does ID-free® differ from contextual targeting?
Back in January 2020, when Google first announced its intention to deprecate third-party cookies, marketers and advertisers started exploring alternative strategies to reach audiences effectively. And while third-party cookies are…
Pre-built vs. Custom Audiences: what is best for you?
As digital marketers and advertisers know, effective audience targeting can make or break your campaigns. With the right audience, brands can spark more engagement, stretch their ad dollars, and maximize…
MediaPost Data & Programmatic Insider Summit 2024 event recap
The 2024 MediaPost Data & Programmatic Insider Summit, held from August 21-24 in the picturesque Lake Tahoe, California, brought together leading minds in digital marketing. The event focused on the…
Oracle’s exit from the ad business is fast approaching: 5 ways Dstillery has your audience needs covered
With only six weeks to go from Oracle’s end-date for its well-publicized exit from the ad business, the countdown is on. Oracle’s decision earlier this summer caught many by surprise,…
Cookies are here to stay
Google’s decision to abort its retirement of third-party cookies from Chrome is kind of like President Biden’s decision to withdraw his candidacy for president. It is a massive fundamental shift…