Blog
WTF is multimodal AI in advertising?
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
Performance meets brand: how to win the short and long game
As the digital media landscape evolves, one perennial debate remains: performance marketing versus brand marketing: which matters more? At Dstillery, we’ve discovered that it’s not an “either-or” question—it’s about finding…
How does ID-free® differ from contextual targeting?
Back in January 2020, when Google first announced its intention to deprecate third-party cookies, marketers and advertisers started exploring alternative strategies to reach audiences effectively. And while third-party cookies are…
Pre-built vs. Custom Audiences: what is best for you?
As digital marketers and advertisers know, effective audience targeting can make or break your campaigns. With the right audience, brands can spark more engagement, stretch their ad dollars, and maximize…
MediaPost Data & Programmatic Insider Summit 2024 event recap
The 2024 MediaPost Data & Programmatic Insider Summit, held from August 21-24 in the picturesque Lake Tahoe, California, brought together leading minds in digital marketing. The event focused on the…
Oracle’s exit from the ad business is fast approaching: 5 ways Dstillery has your audience needs covered
With only six weeks to go from Oracle’s end-date for its well-publicized exit from the ad business, the countdown is on. Oracle’s decision earlier this summer caught many by surprise,…
Cookies are here to stay
Google’s decision to abort its retirement of third-party cookies from Chrome is kind of like President Biden’s decision to withdraw his candidacy for president. It is a massive fundamental shift…
4 simple decisions to unlock your post-cookie targeting strategy
The rise of AI and the fall of the cookie together are creating profound change for the programmatic advertising industry. With Chrome’s deprecation of third-party cookies now just months away,…
FAQ: ID-free®
Explore how Dstillery’s ID-free® targeting, an AI-powered technology that predicts ad impressions without user tracking, can enhance your programmatic campaigns in our frequently asked questions. What is Dstillery’s ID-free® targeting?…
Exploring Predictive Behavioral Targeting: What It Is and How It Works
In the fast-paced world of digital advertising, the ability to anticipate customer behavior isn’t just an advantage — it’s a game-changer. Predictive behavioral targeting offers advertisers a powerful way to…