Explore how AI is fueling the Predictive Wave in digital advertising, transforming programmatic media buying through greater scale and performance.
Julie Lyle reflects on leadership, taking calculated risks, building meaningful careers, and creating lasting impact through mentorship and purpose.
As agentic AI transforms retail, brands must shift from persuasion to prediction. Explore the future of loyalty, targeting, and commerce.
From agentic AI to operational reality, here’s what stood out at AdExchanger’s Programmatic AI 2026.
“Now, we are hedge fund managers.” Dave Kersey, Global Head of Media for SharkNinja, made that assertion on a panel that I attended at Horizon Media‘s HorizonOS Labs day. He…
In his Marketecture Live session in March, LUMA’s Terry Kawaja made ten predictions about the impact of AI on adtech. While they were all thought-provoking, #8 was particularly intriguing, in…
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
AI in advertising took center stage at Super Bowl LX, shaping media strategy, audience targeting, and brand investments.
Why Multimodal Learning Matters Multimodal learning is the next frontier in machine learning. It allows machines to combine different types of data to understand more than is possible from any…
International Women’s Day is more than just a date on the calendar – it’s a time to recognize the achievements of women everywhere and keep pushing for progress. This year’s…