testVideo Category: Cookieless

Melinda Han Williams at Outlook: Fueling Cookieless Targeting with AI

During her presentation at Adweek Outlook 2024, our Chief Data Scientist, Melinda Han Williams, and Tombras’ SVP of Programmatic, Alexander Potts, took the stage to discuss the critical topics at the intersection of advertising, user privacy, and the cookie deprecation era. 

Click below to watch the full recording.

Interested in learning more about Dstillery? Email us at contact@dstillery.com.

How To Target Users Amidst Privacy Changes

During her presentation at Adweek NexTech 2023, our Chief Data Scientist, Melinda Han Williams, explained how ID-free® is the solution to privacy changes and the deprecation of third-party cookies. 

Press play to watch the clip below. 

To watch the full presentation recording, click here.

Interested in learning more about Dstillery? Email us at contact@dstillery.com.

The Two Main Trends In AdTech Today – Digital Privacy & AI

At Adweek NexTech 2023, our Chief Data Scientist, Melinda Han Williams, took the stage to discuss AI, Privacy, and the chance to Rethink Targeting Today With Dstillery.

▶️ Watch the quick clip below where Melinda dives into the main two trends in digital advertising today – digital privacy and AI.

To watch the full presentation recording, click here.

Interested in learning more about Dstillery? Email us at contact@dstillery.com.

The Next Innovation in Identity is No Identity


Melinda Han Williams Challenges the Biggest Assumptions About Targeting & Identity

At Adweek NexTech 2022, our Chief Data Scientist, Melinda Han Williams, took the stage to discuss how to target without identifiers, challenging the top three assumptions about targeting and identity in advertising.

1️⃣. “Behavioral targeting requires identity”
2️⃣. “First-party data will get me through this”
3️⃣. “Cookieless solutions are for after third-party cookies are gone”

Watch the highlight below to hear Melinda’s take on these three assumptions.

Interested in learning more about our ID-free Custom AI™ solution? Reach out to your Account Executive or email us at contact@dstillery.com.

ID-free®: Targeting Without Identifiers

meet id-free®.

For advertisers who want scale without sacrificing performance, Dstillery’s ID-free® is a new type of targeting solution that reaches up to 80% more prospects while performing on par with cookies — without any identifiers.

ID-free is now available with Deal IDs on all DSPs, making it easier to activate than ever before.

Press play to learn how ID-free defines a new category of targeting.

Interested in learning more about our ID-free technology? Reach out to your Account Executive or email us at contact@dstillery.com.

Generate Up To 80% More Reach for Your Best Performance


Add id-free to Increase reach without sacrificing performance

During a recent webinar with Forrester, our Chief Data Scientist, Melinda Han Williams, explains the importance of leveraging Dstillery’s ID-free Custom AI solution to target new prospective customers while getting your best campaign performance.

Watch the clip below as Melinda discusses how you can combine our cookie-based solution, Custom AI Audiences, and cookieless solution, ID-free Custom AI, to build your complete strategy today.

Interested in learning more about our Custom AI solutions? Reach out to your Account Executive or email us at contact@dstillery.com.

Reach Your Best Consumers Without Identifiers, With ID-free®

Melinda han williams breaks down the importance of activating id-free® today.

Our Chief Data Scientist, Melinda Han Williams, explains three reasons why ID-free® is defining the next generation of privacy-safe targeting.

  1. Expands and activates your first-party data
  2. Reaches people without identifiers
  3. Drives performance and scale TODAY

▶️ Press play to watch the clip below.

Interested in learning more about our ID-free technology? Email us at contact@dstillery.com.