The Next Innovation in Identity is No Identity

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Melinda Han Williams Challenges the Biggest Assumptions About Targeting & Identity

At Adweek NexTech 2022, our Chief Data Scientist, Melinda Han Williams, took the stage to discuss how to target without identifiers, challenging the top three assumptions about targeting and identity in advertising.

1️⃣. “Behavioral targeting requires identity”
2️⃣. “First-party data will get me through this”
3️⃣. “Cookieless solutions are for after third-party cookies are gone”

Watch the highlight below to hear Melinda’s take on these three assumptions.

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