CLIENT’S GOALS & OBJECTIVES
A national fast food chain, who has partnered with Dstillery since Q4’19, pivoted their digital activation strategy during the Coronavirus pandemic to drive online orders at a $5 Cost Per Online Order (CPOO).
DSTILLERY’S STRATEGY AND SOLUTION
Dstillery placed a new conversion pixel on the client’s website for Custom AI Modeling and Retargeting. The campaign’s Client Success Manager also activated Coronavirus-related Behavioral Audiences to drive performance, including Food Delivery Service Users, Online Alcohol Buyers and Online Grocery Shoppers.
CAMPAIGN RESULTS & BUSINESS IMPACT
Throughout the pandemic, Dstillery has driven a $1.76 CPOO, 65% below the client’s original goal.