Blog
WTF is Multimodal AI in Advertising?
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
MediaPost Data & Programmatic Insider Summit 2024 Event Recap
The 2024 MediaPost Data & Programmatic Insider Summit, held from August 21-24 in the picturesque Lake Tahoe, California, brought together leading minds in digital marketing. The event focused on the…
Oracle’s Exit from the Ad Business is Fast Approaching: 5 Ways Dstillery Has Your Audience Needs Covered
With only six weeks to go from Oracle’s end-date for its well-publicized exit from the ad business, the countdown is on. Oracle’s decision earlier this summer caught many by surprise,…
Cookies are Here to Stay
Google’s decision to abort its retirement of third-party cookies from Chrome is kind of like President Biden’s decision to withdraw his candidacy for president. It is a massive fundamental shift…
4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy
The rise of AI and the fall of the cookie together are creating profound change for the programmatic advertising industry. With Chrome’s deprecation of third-party cookies now just months away,…
FAQ: ID-free®
Explore how Dstillery’s ID-free® targeting, an AI-powered technology that predicts ad impressions without user tracking, can enhance your programmatic campaigns in our frequently asked questions. What is Dstillery’s ID-free® targeting?…
Exploring Predictive Behavioral Targeting: What It Is and How It Works
In the fast-paced world of digital advertising, the ability to anticipate customer behavior isn’t just an advantage — it’s a game-changer. Predictive behavioral targeting offers advertisers a powerful way to…
Soak Up the Sun and Plan a Great Travel Campaign
As the days get longer and the sun shines brighter, we’re ready to make waves this summer at Dstillery. 2024 is expected to see a record-breaking 4.7 billion air travelers…
Who cares about Google’s cookie timeline?
On April 23, Google delayed the deprecation of 3P cookies to 1Q 2025 due to concerns raised by the UK’s CMA (antitrust authority) and ICO (privacy authority). The delay itself is…
Patient-Centric Healthcare: Insights from PHM Healthfront
PHM Healthfront was an inspiring and thought-provoking conference centered on the patient as the key focus of every discussion. There was so much to do in a two-day event featuring…