Success Story

ID-free™ Audiences Shine Bright for Luxury Goods Client

luxury goods

In Q2 & Q3 of 2022, a luxury goods company partnered with Dstillery to drive traffic to their website.


The client leveraged Dstillery’s ID-free Custom AI audience solution to conquest a new audience. Using first-party data collected from a pixel placed on their website as the seed set for their model, Dstillery optimized towards upper funnel KPIs to drive net new users to the site.


Dstillery ID-free audiences set the baseline for site visits at a run rate of 350,000 impressions per day. The site has seen 1,718 click-through conversions since implementing ID-free. Additionally, ID-free has driven a $3.77 CPSV, an average daily SVR of .07%, with some days reaching as high as .1%. The client also decided to move forward with combining ID-based audience solutions for increased campaign scale and performance.

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