With only six weeks to go from Oracle’s end-date for its well-publicized exit from the ad business, the countdown is on. Oracle’s decision earlier this summer caught many by surprise, though many leading brands and agencies remain concerned about how to replace targeted audiences for their ad campaigns. Oracle’s targeted audience products will no longer be available beyond September 30, 2024. That said, there’s good news for any advertisers questioning the future of their audience data and media targeting partnerships. 

What Oracle’s Exit Means for You

While Oracle’s exit from the AdTech space creates a gap that many advertisers need to address swiftly, the company’s decision presents a new opportunity to re-evaluate solutions with better scale, efficiency, and reach.

At Dstillery, we want to assure our current clients that we have you covered.  And for those not already working with Dstillery, the leading AI ad targeting company, we invite you to connect with us. Our ready-to-go, off-the-shelf Pre-built audiences and just-for-your brand Custom Built audiences are seamless alternatives to Oracle Audiences and BlueKai. And for those using Oracle’s Grapeshot for contextual targeting, our privacy-safe ID-free® Pre-built taxonomy of over 1600 audiences is now available within the Trade Desk Contextual Marketplace. Through these targeting solutions, you’ll see how easily and immediately we can support your highest-priority campaigns.  

Your Trusted Partner in Audience Solutions

At Dstillery, we understand the critical role that accurate and comprehensive audience data plays in driving successful digital advertising campaigns. As our client, you can rest easy knowing that we have a robust suite of audience solutions that are ready to fill the gap left by Oracle. 

Here’s how we ensure your audience needs are met:

1. Extensive Audience Data:

Our AI-driven models are highly targeted, continually refreshed audience segments that span topics across various industries and consumer interests. Whether you’re targeting specific demographics, behaviors, or interests, our selection of audiences is extensive and precise, ensuring your ads will reach the right customers and prospects, at the right time, with your campaign messages.

2. Customizable Audience Segments:

One size does not fit all in marketing. That’s why we offer customizable audience segments tailored to your unique campaign needs. Our team works closely with you to understand your objectives and creates bespoke audience segments that maximize your campaign’s effectiveness.

3. Advanced Data Science:

Leveraging our advanced, award-winning data science capabilities, we deliver highly accurate and relevant audiences, custom curated for your industry, brand, and campaign goals. Our proprietary, multi-patented AI technology analyzes vast amounts of data to identify patterns and trends, helping you target the right audience at the right time.

4. Seamless Integration:

Transitioning from Oracle to Dstillery is seamless and requires no long-term commitments. Our solutions integrate smoothly with your existing platform partners, ensuring no disruption to your operations. Our dedicated Dstillery Client Success team is on hand to support the transition and answer any questions you may have.

5. Commitment to Privacy and Compliance:

Data privacy and compliance are at the core of our solutions. We adhere to stringent data protection regulations, ensuring that your campaign audiences are of the highest quality, recency, and effectiveness, while maintaining privacy standards.

Why Choose Dstillery?

Choosing Dstillery means choosing a partner dedicated to your team’s success. Our expertise in audience targeting, combined with our continuous track record of industry innovation, makes us the ideal choice for agencies and brands looking to navigate the accelerating pace of change in the digital advertising ecosystem.

“Oracle’s decision presents a new opportunity for the advertising industry to re-evaluate targeting. Our advanced audience targeting solutions and unique targeting approach positions us as the ideal choice for agencies and brands aiming to adapt to the rapid changes in the digital advertising ecosystem,” said Michael Beebe, CEO of Dstillery.

Now is the perfect time to explore how Dstillery can elevate your audience targeting strategies. We are here to ensure your campaigns continue to reach the right audiences effectively and efficiently, achieving and often exceeding your KPIs.

With 85% of the Fortune 100 as our customers, you don’t just have to take our word for it. Our customer satisfaction ratings and success stories, plus patented technologies, are testimonies to our track record.

Get Started Today

We look forward to continuing our partnership with you and helping you confidently achieve your marketing goals. Let’s embrace the future of audience targeting together.

Contact us today to learn more about how Dstillery can support your audience targeting needs going forward. If we’re not already working together, we invite you to reach out to learn more.

Together, we can drive scale, efficiency, and campaign success to new heights.