Custom Patient Targeting

A privacy-safe targeting solution designed for healthcare brands.

Minimize waste, maximize privacy

Custom Patient Targeting, our healthcare-specific solution, doesn’t rely on user-based targeting, ensuring it’s 100% compliant with all laws, policies, and guidelines from HIPAA, NAI, and DSPs. 

Powered by Dstillery’s patented ID-free® technology, Custom Patient Targeting minimizes campaign waste, maximizes patient privacy, and offers healthcare brands the precision and customization to drive their best patient outcomes, including cost per qualified lead.

Just-for-your-condition predictive modeling

Using AI-powered predictive modeling, ICD-10 codes, and search terms, we build a just-for-your-condition model that targets individual impressions based on aggregated patient behavior.


Define Your Custom Seed

Choose input(s) indicative of your condition & goals

  • ICD-10 codes
  • Search terms
  • First-party data


Learn the Patterns

Behaviors from your seed are matched with browsing patterns extracted from anonymous opt-in devices


Build your Custom Model

The patterns are extended to all websites using our Map of the Internet (MOTI) AI tech


Target your Patients

Our model predicts when and where impression opportunities are found to target your patients – without IDs

  • Bidding APIs
  • Deal IDs

Drives optimal patient outcomes by minimizing waste

Custom model built just-for-your-condition

100% compliant with HIPAA, NAI, and DSP rules

Success Stories

What Clients Are Saying

“Their team is always attentive, quick to respond, & willing to help. They also provide many of the best audience segments our company uses for our clients.”

Programmatic Advertising Agency

Activate Your Audiences Everywhere

Find Dstillery audiences wherever you already activate media.

Learn more about Custom Patient Targeting today

Fill out the form & one of our experts will contact you shortly.


Looking for something else?