A new insight about your consumer, one that no one has ever thought of before, can be deeply powerful. It can dramatically change how you see the world and how you engage your consumers. What if you could have dozens of insights across millions of potential consumers, neatly packaged and categorized in audiences that can be immediately activated? That’s what we do.
Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders