A new insight about your consumer, one that no one has ever thought of before, can be deeply powerful. It can dramatically change how you see the world and how you engage your consumers. What if you could have dozens of insights across millions of potential consumers, neatly packaged and categorized in audiences that can be immediately activated? That’s what we do.
In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making it much harder for advertisers to access insights on two-thirds of the devices in the US.