Products
Custom AI Audiences
Built By Just-For-Your Brand Custom AI Models
What is it?
Dstillery’s premier product, Custom AI Audiences, helps brands achieve unmatched growth and new customer acquisition by taking your best customers and scaling them.
Custom AI audiences are built by analyzing your first party data to create a profile specific to your brand. We use this profile to inform a Custom AI Model that scores and ranks candidate audience members every 24 hours based on in-market signals, keeping your audience fresh and targeted only to relevant consumers.
How are Custom AI Audiences built?
STARTS WITH YOUR BEST CUSTOMERS
We utilize DMP, CRM, or pixel data as a seed set for audience creation. Using our proprietary ProspectRank® technology, our Custom AI models score hundreds of millions of candidate members in and out of audiences every 24 hours to identify and activate audiences. These audiences best match your unique BrandSignal®.
BUILT ON OVER 10 MILLION ATTRIBUTES
We analyze more than 10 million behavioral attributes from app usage to physical location visitation to capture your unique brand DNA. Then we build an audience that consists of new prospects who share the same attributes as your current customers.
PRECISELY THE RIGHT AUDIENCE EVERY DAY
Typical industry practice is to refresh audiences every 30 days (or sometimes longer!), but our Custom AI audiences are rebuilt and optimized every 24 hours
How will Custom AI Audiences benefit my brand?
FIND NET NEW CUSTOMERS
Reach qualified consumers who are likely to engage with your brand. Internal studies have shown a 15x lift in conversion rate for those identified in our Custom AI Audiences.
DYNAMIC PROSPECTING
As your customer’s behavior changes, your audience changes. We hand-pick your audience one-by-one, and re-pick them continuously in near real-time to ensure the highest performance possible.
FULL-FUNNEL ENGAGEMENT
Your audiences can be tailored to funnel consumers through the awareness, consideration, and action stages.
BUILT JUST-FOR-YOUR-BRAND
Every first-party data set is stored in a way to ensure that it can never be used to inform other models or for targeting by other audiences or marketers.
Custom AI Success Stories
Dstillery’s Audiences Surpass Healthcare Brand’s Benchmark by 55%
A pharmaceutical brand turned to Dstillery’s custom audience solutions to identify and target users engaging with content related to the competitor.
Dstillery Audiences Exceed CPA Goal by 28% for Travel State Park
Since 2019, a Georgia State Park has partnered with Dstillery to drive ticket sales and memberships. Recently, Dstillery Audiences exceeded CPA goals by 28%.
ID-free Custom AI Audiences Grow Shipment Bookings for Logistics Company
A transportation and logistics company challenged Dstillery to help prospect new members of its niche target of freight shippers. They tested Dstillery’s new ID-free Custom…
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
“Dstillery has been one of our most trusted partners since 2018. Their unique modeling expertise has been incredibly valuable as we deliver high-performing Custom AI audiences for clients.”
ALEXANDRA DEAN, Senior Director, Global Partnerships & Strategy at Tremor Video
Learn more today.
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Not ready for Custom AI?
If you’re looking for an audience solution but don’t have first-party data available, explore our other custom targeting options below.
Custom Built Audiences
Customize our Pre-built Behavior, Location, and Demographic Audiences to meet specific campaigns goals.
Pre-built Audiences
Immediately activate any of our 2,500+ Pre-built Behavioral, Location, and Demographic Audiences.
