Custom AI Audiences

Just-for-your-brand lookalikes that reach your best prospects at scale.

Extend your reach

Custom AI is a just-for-your-brand lookalike targeting product that identifies, refreshes, and scales your audience every 24 hours to reach your best prospects. Unlike off-the-shelf lookalikes, machine learning and your brand’s first-party data power Custom AI to deliver superior results.

Performance at scale

Custom AI is powered by patented machine-learning technology that processes 160 billion events daily. These attributes are projected against your first-party data to learn your customers’ nuanced behaviors, identifying the strongest behaviors to train the model. 

Instead of simply grouping like users together, Custom AI scores and ranks over 300 million users individually to identify the best prospects, leading to performance at scale.

Refreshed Daily

Our industry-leading rescoring timeframe ensures the most relevant prospects are delivered, helping you reach qualified consumers likely to engage with your brand

Dynamic Prospecting

As your customer’s behavior changes, your audience changes. We hand-pick your audience 1-by-1 & re-pick them in real-time to ensure the highest performance possible

Full-Funnel Engagement

Your audiences can be tailored to funnel consumers through the awareness, consideration, and direct response stages

Built Just-For-Your-Brand

Every first-party data set is stored in a way to ensure that it can never be used to inform other models or to target other audiences 

Success Stories

What Clients Are Saying

“Dstillery has been one of our most trusted partners since 2018. Their unique modeling expertise has been incredibly valuable as we deliver high-performing Custom AI audiences for clients.”

Alexandra Dean / Senior Director, Global Partnerships & Strategy at Tremor Video

Activate Your Audiences Everywhere

Find Dstillery audiences wherever you already activate media.

Learn more today

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