Custom AI Audiences
Just-for-your-brand lookalikes that reach your best prospects at scale.
Extend your reach with Custom AI
Custom AI is a just-for-your-brand lookalike targeting product that identifies, refreshes, and scales your audience with AI every 24 hours to reach your best prospects. Unlike off-the-shelf lookalikes, machine learning and your brand’s first-party data power Custom AI to deliver superior results.
Performance at scale
Custom AI is powered by patented machine-learning technology that processes 160 billion events daily. These attributes are projected against your first-party data to learn your customers’ nuanced behaviors, identifying the strongest behaviors to train the model.
Rather than just grouping similar users together, Custom AI individually scores and ranks over 300 million users to identify the best prospects. This approach ensures high performance at a larger scale.
Refreshed Daily
Our industry-leading rescoring timeframe ensures the most relevant prospects are delivered, helping you reach qualified consumers likely to engage with your brand
Dynamic Prospecting
As your customer’s behavior changes, your audience changes. We hand-pick your audience 1-by-1 & re-pick them in real-time to ensure the highest performance possible
Full-Funnel Engagement
Your audiences can be tailored to funnel consumers through the awareness, consideration, and direct response stages
Built Just-For-Your-Brand
Every first-party data set is stored in a way to ensure it can never be used to inform other models or to target other audiences
Success Stories
ID-free® Audiences Soar Past Client CPA Goal
Dstillery elevated a global airline brand’s success by leveraging ID-free®, exceeding the client’s campaign benchmarks and taking their performance to new heights.
Revved-Up Results with Custom Built & Custom Search Lookalike Audiences
Dstillery helped a leading automotive brand reach its target audience by delivering a site visit rate 153% better than the client benchmark.
Insuring Success: ID-free® Drives a 97% Better CPA for Insurance Brand
Dstillery helped a national insurance brand reach individuals seeking new insurance quotes, while surpassing their CPA goal.
What Clients Are Saying
“Dstillery has been one of our most trusted partners since 2018. Their unique modeling expertise has been incredibly valuable as we deliver high-performing Custom AI audiences for clients.”
Alexandra Dean / Senior Director, Global Partnerships & Strategy at Tremor Video
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
Learn more today
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