Custom AI Audiences
Designed for advertisers looking to reach their best prospective customers at scale.
What is Custom AI?
Custom AI is a just-for-your-brand lookalike targeting product that identifies, refreshes, and scales your audience every 24 hours to reach your best prospects. Unlike off-the-shelf lookalikes, machine learning and your brand’s first-party data power Custom AI to deliver superior results.
How do Custom AI Audiences work?
Custom AI is powered by patented machine-learning technology that processes 160 billion events daily. These attributes are projected against your first-party data to learn your customers’ nuanced behaviors, identifying the strongest behaviors to train the model.
Instead of simply grouping like users together, Custom AI scores and ranks over 300 million users individually to identify the best prospects, leading to performance at scale.
5
benefits
- Refreshed Daily: Our industry-leading rescoring timeframe ensures the most relevant and fresh prospects are delivered, helping you reach qualified consumers who are likely to engage with your brand.
- Dynamic Prospecting: As your customer’s behavior changes, your audience changes. We hand-pick your audience one-by-one, and re-pick them continuously in near real-time to ensure the highest performance possible.
- Full-funnel engagement: Your audiences can be tailored to funnel consumers through the awareness, consideration, and action stages.
- Built Just-For-Your-Brand: Every first-party data set is stored in a way to ensure that it can never be used to inform other models or for targeting by other audiences or
- Scalable: Your brand’s Custom AI model reveals your exact target audience right now and at scale.
Success Stories
Introducing: Custom Search Lookalikes
Learn about how Dstillery is unlocking the best capabilities of search built for programmatic advertising with our new product, Search Lookalikes.
ID-free® Outperforms Contextual CPA by 88%
In a campaign for a transportation and logistics company, Dstillery’s ID-free® and ID-based audiences both outperformed contextual targeting.
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What Clients Are Saying
“Dstillery has been one of our most trusted partners since 2018. Their unique modeling expertise has been incredibly valuable as we deliver high-performing Custom AI audiences for clients.”
Alexandra Dean / Senior Director, Global Partnerships & Strategy at Tremor Video
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
Learn more about our custom audiences today.
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