Products

Custom AI Audiences

Built By Just-For-Your Brand Custom AI Models

What is it? 

Dstillery’s premier product, Custom AI Audiences, helps brands achieve unmatched growth and new customer acquisition by taking your best customers and scaling them. 

Custom AI audiences are built by analyzing your first party data to create a profile specific to your brand. We use this profile to inform a Custom AI Model that scores and ranks candidate audience members every 24 hours based on in-market signals, keeping your audience fresh and targeted only to relevant consumers.

How are Custom AI Audiences built?

STARTS WITH YOUR BEST CUSTOMERS

We utilize DMP, CRM, or pixel data as a seed set for audience creation. Using our proprietary ProspectRank® technology, our Custom AI models score hundreds of millions of candidate members in and out of audiences every 24 hours to identify and activate audiences. These audiences best match your unique BrandSignal®.

BUILT ON OVER 10 MILLION ATTRIBUTES

We analyze more than 10 million behavioral attributes from app usage to physical location visitation to capture your unique brand DNA. Then we build an audience that consists of new prospects who share the same attributes as your current customers.

PRECISELY THE RIGHT AUDIENCE EVERY DAY

Typical industry practice is to refresh audiences every 30 days (or sometimes longer!), but our Custom AI audiences are rebuilt and optimized every 24 hours.

How will Custom AI Audiences benefit my brand?

FIND NET NEW CUSTOMERS
Reach qualified consumers who are likely to engage with your brand. Internal studies have shown a 15x lift in conversion rate for those identified in our Custom AI Audiences.

DYNAMIC PROSPECTING
As your customer’s behavior changes, your audience changes. We hand-pick your audience one-by-one, and re-pick them continuously in near real-time to ensure the highest performance possible.

FULL-FUNNEL ENGAGEMENT
Your audiences can be tailored to funnel consumers through the awareness, consideration, and action stages.

BUILT JUST-FOR-YOUR-BRAND
Every first-party data set is stored in a way to ensure that it can never be used to inform other models or for targeting by other audiences or marketers.

Custom AI Success Stories

Dstillery and Comporium Telco Case Study

Telco Success Study

Read how Dstillery’s Custom Audiences outperformed conversion rates by 20% for Comporium, a local internet, cable, and phone provider.

Activate Your Audiences Everywhere

Find Dstillery audiences wherever you already activate media.

“Dstillery has allowed us to target our marketing message with pin point accuracy as opposed to a broad message that we had in the past. The result is an increased conversion rate.”

SOK VERDERY, Director of Digital Strategy at Comporium

Get Started with Custom AI Audiences today

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Not ready for Custom AI?

If you’re looking for an audience solution but don’t have first-party data available, explore our other custom targeting options below.


Custom Built Audiences

Customize our Pre-Built Behavior, Location, and Demographic Audiences to meet specific campaigns goals.

Pre-Built Audiences

Immediately activate any of our 2,500+ Pre-Built Behavioral, Location, and Demographic Audiences.