Dstillery worked with a leading automotive brand to help reach its niche target audience of potential electric car intenders and buyers. By leveraging our Custom Built and Custom Search Lookalike audiences, we exceeded the brand’s goals.
The combined Custom models delivered a .81% site visit rate, 153% better than the client benchmark of .32%. Thanks to the impressive results, the brand expanded their use of Dstillery’s top-of-funnel Custom Built and intent-based Custom Search Lookalike audience models for upcoming awareness and consideration campaigns.