testMonth: December 2021

Reflecting on ’21, Ringing in ’22

Posted on December 30, 2021 by - Trends

Vision. Innovation. Growth.

Terms like these get thrown around this time of year like midnight confetti on New Year’s Eve. 

As Dstillers, we also like to measure ourselves from another important perspective: Did we do what we set out to do, actively supporting the occasions and organizations we committed to from the start? 

As a company, we’re proud to say that we did accomplish what we set out to do, surpassing some of our greatest expectations. And not just for Growth, but for Good.

We’re proud to have supported several life-changing organizations, including St. Jude Children’s Research Hospital, ASPCA, Kids in Crisis, No Kid Hungry, World Central Kitchen, and the ALS Association. During Black History Month, we honored Black Girls Code, 100 Black Men of America, and The Fifteen Percent Pledge.

In honor of Pride month, Dstillery spotlighted the good work of New Alternatives NYC, Transgender Law Center, and Live Out Loud, supporting their missions.  Dstillery Walks Together exceeded our mileage goal of 1,969 (Year of the Stonewall Uprising), logging over 2,200 miles of solo and team treks.  Dstillery added to employee contributions, benefitting both The Trevor Project and Trans Lifeline.

Our Go-to-Market team took over Motor City, volunteering with the non-profit People for Palmer Park, in a rain-soaked clean-up event to help sustain a portion of the 296-acre historic community.  

Our Client Services Leadership Team combed and cleaned over 2.5 miles of NY coastline, earning a matching commitment from Public Benefit Corp., 4Ocean.  

Our third-annual Cycle for Survival, benefitted rare cancer research at Memorial Sloan Kettering, as Dstillers raised pledges for cycling, running, walking and even doing yoga.

We wrapped our year with Secret Santa, as employees donated to one another’s charitable causes, extending the reach of our spirit of giving.

2022 is bound to bring both opportunities and challenges, as we embark upon a New Year filled with possibilities.  But one thing’s for sure. None of our successes, our learning, or our innovation can happen without you, our clients, partners, and industry supporters.  For that, we’re grateful, and most importantly, committed, to making 2022 even greater, brighter and bolder, for all in our community.  

Actionable Data Insights vs. Intelligence Insights

Posted on December 28, 2021 by - Audiences

At Dstillery, we understand that terms like data and insight can quickly become synonymous. We put together this blog post to help you understand each term.

What is an insight?

We like to use the term insight as a way to highlight key data points for clients to focus on as we begin to process campaign data and optimize campaign performance. This deeper understanding helps clients make better decisions.

There are two predominant types of insights:

  • Actionable data insights refer to insights that are specific and relevant enough that they lead to actions which can increase efficiency, revenue, and profits. These are gathered as campaigns evolve in real time and are utilized by our client services team to provide immediate campaign optimizations.
  • Intelligence insights refer to having awareness about every aspect of your business from real-time data designed to develop long term actions. Intelligence insights are often used for campaign planning and conquesting campaigns. These insights are viewed as long term insights and allow for stronger campaign performance.

What is an example of an Insight?

Insights can vary greatly between industries. The ability to derive actionable data insights is dependent on a variety of factors. Some of these might include the quantity of data available to you, the parameters of a given dataset, and the specific problem that you are trying to solve. What’s important is establishing which metrics provide valuable information for your particular industry, and leveraging that information to give you an edge in the market.

Data Insights might include:

  • 41% of fast fashion shoppers are also interested in discount travel
  • Over the last 6 months, car insurance researchers have increasingly looked at luxury cars rather than compact sedans
  • 83% of electric vehicle shoppers are also interested in golf courses

Actionable Insights

Actionable data insights share many distinguishing characteristics. Generally speaking, insights are basic observations that may not provide a direction or course of action. Actionable insights include an action you will take due to the insight you gained. This provides a blueprint for creating greater value for consumers, as well as increased efficiency for your business. Below is a list of attributes to consider when deciding whether or not your derived insight is actionable.

What makes a data insight actionable?

  • Relevance
  • Clarity
  • Context
  • Alignment
  • Specificity

Intelligence Insights

Intelligence insights are developed as campaigns evolve over time and can be used to form campaign baselines. These are utilized by clients as a way to interpret actionable insights into a larger context for your business. Over time, many accumulated actionable insights can unlock new aspects of your business and its audiences; allowing you to regularly optimize your campaigns with greater insight throughout the year and spend your marketing dollars more efficiently, with less waste and fragmentation.

The same things that make actionable insights relevant are the same that make intelligence insights relevant but on a grander, longer-term, and encompassing brand umbrella scale.

Bringing it all home

Dstillery deals in clarity. Our insights are made with the cleanest data available for both short and long-term campaigns. Our data cleanliness patents in addition to our patented ID Free Custom AI technology allow for a client to make tactical steps forward with their campaigns without the worry of audience fragmentation or wasteful spending, with or without the use of cookies.

Dstillery’s insights are exactly that – a magnifying glass into the finer details of your business or marketing campaign that may have otherwise gone unnoticed or overlooked. We can see into every corner of the internet that you’re interested in or identify new opportunities and conquests for your brand.

Contact us today to understand how to continually optimize your campaigns and expand your reach across the ever-evolving digital landscape.