Dstillery was a proud sponsor of the 2024 IAB Annual Leadership Meeting, held on January 28-30th. This event gathers digital pioneers and business leaders in sunny Florida for executive keynotes, insightful panel discussions, and curated networking experiences.
DMEXCO is Europe’s leading digital marketing & tech event that brings together industry leaders to set the digital agenda. Dstillery was proud to be a sponsor of the live event on September 20 & 21.
Dstillery was a proud sponsor of the Brand Innovators Marketing Leadership Summit in Cannes, France from June 19-22, 2023.
The Brand Innovators Experience brings together an international group of senior marketing executives to discuss creative, culture, and the evolving consumer and media landscapes in a peer-to-peer environment.
Dstillery was proud to sponsor the ANA Masters of Data & Technology Conference in Orlando, Florida, from April 12-14, 2023.
The ANA conference is designed to help today’s marketers face challenges from every side: building a data-centric organization, acquiring the right talent, navigating privacy regulations, and ensuring data sets are effective and secure.
At the three-day event, senior-level marketers and industry experts from today’s top brands discussed case studies and firsthand experiences on how they took on data and technology challenges and drove growth for their brands.
Dstillery was a proud sponsor of the conference from February 15-18, 2023, in La Jolla, California.
Like it or not, we’re all DTC brands now. Changes in the medical supply chain, the media universe and the patient journey have forced all pharma, medical and healthcare brands to reallocate towards digital channels that promise more direct access to new customers than legacy media.
At the Winter edition of MediaPost’s Pharma and Healthcare Brand Insider Summit, marketers from leading pharmaceutical, medical services and OTC brands shared what is working in this great transition to: data-driven, patient-first models, digital-first patient journeys, managing (and listening to) the outside influence of social channels and creating relationships over increasingly virtual engagements.
What we explored:
The old intermediaries are dissolving as patient-first models demand that health marketers master every DTC channel if they want to reach and retain. The MediaPost Brand Insider Summit is a uniquely intimate format that allows pharma and healthcare marketers to share their best approaches to solving for the DTC challenge.
Dstillery sponsored a Lunch Presentation on Thursday, February 16 at 12:30pm PT, hosted by Scott Olson, Account Director of Healthcare, on The Future of Patient Targeting: Reaching Qualified Patients With Less Waste and No Cookies.
During the session, Scott Olson discussed how advancements in AI are changing the game for healthcare advertising. Dstillery’s new solution, Custom Patient Targeting, uses patented machine learning to build a just-for-your-condition model that offers precise yet scalable targeting that meets stringent regulations and privacy guidelines.
Your custom model is seeded with data from real-world data, advanced search terms, and an opt-in, de-identified panel. This technique focuses your budget on the right patients at the right inventory moments based on aggregated behaviors, not context. It provides precision targeting that is unheard of in the industry today, reducing campaign waste drastically. Watch the recording today.
IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in the data economy, and making mobile work for advertisers and publishers. And 2023 is no different.
ALM 2023 will build off the momentum created in 2022 to take action and hold ourselves accountable. With the evolution of the web and drastic shift in consumer behavior, the conference will wade into new territory, and in essence, starting over. We need to solve the challenges impacting our businesses – privacy, identity, addressability, measurement, and the new regulatory environment.
Dstillery was a proud sponsor of the conference from January 22-24, 2023, in Marco Island, Florida.
Watch a quick video recap with our SVP of Strategy & Partnerships, Evan Hills, and our CMO, Patti Boyle.
With the ongoing shift towards increasing consumer privacy and fewer signals available for targeting, reaching new customers requires new tools and technologies. This transition is an opportunity for advertisers to challenge long-standing assumptions about targeting, starting with the assumption that advertiser performance must trade off with consumer privacy. Advances in AI and machine learning change the dynamics of this supposed trade-off, enabling effective and efficient targeting without tracking your audience.
Learn how to target without identifiers and how advertisers can leverage privacy-first targeting innovations today.
Dstillery’s Chief Data Scientist, Melinda Han Williams, presented during the event on Tuesday, December 6th, from 1:05 pm – 1:35 pm ET. Watch the recording today.
Dstillery was excited to sponsor and present during the IAB Audience Connect conference in New York City, on September 13, 2022.
Our Chief Data Scientist, Melinda Han Williams, and President, Jay Wardle, took the main stage to discuss how brands can deliver both consumer privacy and advertising results through cutting-edge data science. Watch the recording now.
Dstillery was a Supporting Sponsor during Adweek’s 2021 Commerce Week, an event where marketing leaders shared their strategies and innovations to help organizations adapt to the next new normal.
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