upcoming sponsorship

MediaPost – Brand Insider Summit: Pharma & Health

Hosted by: MediaPost
February 16, 2023 3:30 PM ET

Like it or not, we’re all DTC brands now. Changes in the medical supply chain, the media universe and the patient journey have forced all pharma, medical and healthcare brands to reallocate towards digital channels that promise more direct access to new customers than legacy media.

At the Winter edition of MediaPost’s Pharma and Healthcare Brand Insider Summit, marketers from leading pharmaceutical, medical services and OTC brands share what is working in this great transition to: data-driven, patient-first models, digital-first patient journeys, managing (and listening to) the outside influence of social channels and creating relationships over increasingly virtual engagements.

What we’ll explore:

  • DTC customer acquisition
  • Better social listening
  • Recession-proofing healthcare brands
  • Organizing for earned and paid social media impact
  • Direct-to-HCP opportunities
  • CRM and the ongoing conversation with customers
  • Breaking through creative cliches  

The old intermediaries are dissolving as patient-first models demand that health marketers master every DTC channel if they want to reach and retain. The MediaPost Brand Insider Summit is a uniquely intimate format that allows pharma and healthcare marketers to share their best approaches to solving for the DTC challenge. 

Dstillery is very excited to sponsor the conference from February 15-18, 2023, in La Jolla, California.

Learn more here.

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