Google’s decision to set in motion the retirement of third-party cookies from its Chrome browser marked a turning point for consumer privacy in advertising. But changes in privacy standards, particularly for healthcare, extend beyond cookie deprecation, including state laws, regulations, platform rules, and consumer sentiment. For healthcare, the treatment of data privacy in programmatic advertising started to change long before Google’s announcement.

At Dstillery, we saw the privacy problem and sought to solve it at face value, finding a way to do behavioral targeting without IDs. Download our free white paper to learn more about this, including:

• How the privacy landscape is changing
• What is Custom Patient Targeting
• How to move forward today while improving performance

Publish date: March 2024