Healthcare privacy is a central focus in programmatic advertising, driven by strict laws, regulations, and evolving consumer expectations. As privacy concerns grow, the treatment of healthcare data is undergoing significant changes, prioritizing security and compliance with the sensitive nature of health-related information.
At Dstillery, we saw the privacy problem and sought to solve it at face value, finding a way to do behavioral targeting without IDs. Download our free white paper to learn more about this, including:
- How the privacy landscape is changing
- What is Custom Patient Targeting
- How to move forward today while improving performance
Publish date: October 2024