Dstillery worked with Sokal, a full-service agency specializing in digital advertising, to help an automotive brand reach its target audience with Dstillery’s ID-free® technology.
The client’s ID-free model beat the client’s ID-based model in CPM performance, resulting in a 61% better CPM. The model was built using pixel data and efficiently served impressions to reach new users, generating more clicks than traditional ID-based audiences.
Sokal concluded that including ID-free alongside their ID-based audience model significantly increased reach and boosted performance, and continued to use it throughout this campaign.